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Search Engine Optimisation (SEO) refers to a range of methods used to increase the amount of traffic to your site as a result of effective positioning in search engine results. SEO methods are classified into two broad categories; Pay Per Click (PPC) and Organic (or Natural) optimisation techniques.

Pay Per Click (PPC): Involves bidding on a selected range of key words, the higher the bid the better the position of your website listed in search results; the results are shown within the ‘Sponsored Links’ section of search engines.

Organic (or Natural): Involves the effective use of keywords within your website, thus ‘organically’ increasing your website ranking within search results; the listings are shown within the body of the search engine result pages.

Visionary eBusiness provides a range of cost effective services, using both PPC and Organic methods, thus increasing the amount of traffic to your site and resulting in increased revenue to your business.

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Did you know:

  • Almost all website traffic originates from search engines like Google, Yahoo and MSN
  • Organic search engine results are twice as effective as PPC advertising
  • Most people only look at the first page, or top 10 results, thus generating thousands of unique visitors to your website
  • SEO is one of the most cost effective methods of promoting your business